This interactive guide provides practical strategies for entering and succeeding in the competitive ERCOT market, with valuable insights applicable to any deregulated market across North America.
Each of North America’s deregulated energy markets presents unique challenges, and ESG and Earth Etch have the experience to equip retailers to succeed in them all. New entrants must navigate regulatory requirements, certification testing, technology solutions, and more. And once in the market, retailers need every efficiency, compliance, and forecasting edge possible to compete and thrive.
ERCOT is particularly dynamic and competitive due to Texas’ rapidly growing population, abundant energy resources, and the opportunity for the retailer to own the entire customer lifecycle. It’s also one of the most challenging markets to enter.
This solutions guide, from retail energy software platform provider, ESG, and regulatory and compliance experts, Earth Etch, illustrates how together we help clients enter and thrive in ERCOT, with applicability to any deregulated market in North America.
The ESG Titanium Retail Energy Platform™
ESG PowerLaunch™ is the TMS and Billing solution set purpose-built for efficient ERCOT market entry.
Click on the functional areas below to learn how ESG and Earth Etch can help you enter ERCOT and beyond.
Define your business model, market focus, energy mix, and compliance readiness using Earth Etch’s expertise. If you're already active in other markets, conduct a gap analysis against ERCOT or other target market mandates to identify unique requirements.
File applications with state/federal commissions, utilities, and your ISO, such as PUCT and ERCOT in Texas. Manage fees, bond/credit, any in-state application requirements, QSE selection, emergency plans, and other unique application complexities.
Ensure ongoing compliance with regional mandates, such as PUCT and ERCOT. Use expert audit checklists, guides, and training to mitigate risk, boost confidence, and avoid unnecessary investigations.
Understand market requirements and prepare to send and receive thousands of daily compliant market and billing transactions. In ERCOT, partner with ESG, highly experienced with Texas Standard Electronic Transaction (TX SET) requirements, to navigate FlighTest.
Implement ESG Titanium Billing to manage onboarding, supply, billing, and collections at scale for residential and commercial customers. Configure both standard and complex energy products, such as TOU, EV, solar, net metering, and wholesale cost allocations.
Integrate with third-party vendors, applications, portals, and data platforms to support production activity such as payment processing, forecasting, customer engagement, and more.
Use ESG TMS to execute secure transaction processing, applying business and market rules and ensuring the clean, validated, and normalized data necessary for daily portfolio operations. ESG monitors and adjusts to market rule changes for continued compliance.
Titanium Billing automates thousands of daily onboarding, billing, payment, and collection transactions. Manage operational exceptions and anomalies to accelerate customer enrollment, bill accurately and on time, and optimize AR and cashflow. Use ESG to handle standard to advanced daily customer billing transactions and help manage AR.
Increase customer retention through active engagement. ESG Engage offers the customer self-service Engage MyAccount portal for account management, while Engage EnergyShop makes shopping for new products and renewals easy.
Ensure profitability by aligning demand forecasting with pricing. Extract insights from meter-level data and incorporate impacts from forces such as weather and market trends to generate the bottom-up load forecasts needed to drive smart procurement. Manage scheduling and navigate the QSE domain. Pull and analyze settlement data, set prices, and manage contracts, credit checks, and commissions for a holistic ecosystem.
Leverage the high value transaction data available from ESG TMS to monitor metrics and quantify customer analytics, enabling strategic decisions that drive revenue.
Stay on top of regulatory changes that impact operations. ESG automatically translates necessary changes into your tech stack. Subscribe to Earth Etch’s weekly retail energy newsletter, attend monthly market monitoring meetings, and receive timely alerts to stay informed of utility changes.
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Legal disclaimer: This document provides guidance only and does not constitute legal advice.
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